The Skeptic's Guide
Good. Ask them. Here are the honest answers.
Most marketing agencies do not specialize in deliverability infrastructure. I have had clients who paid agencies $24,000 a year, only to find out their DMARC record was broken the entire time. This investigation gives you an independent assessment you can take back to your agency to hold them accountable.
I need a temporary admin account in your ESP — no passwords shared, no permanent access. You create it, I use it for the investigation, and when we're done you delete it. You stay in complete control the entire time. I also look at your domain DNS. That's it. No judgment about what I find in there — I've seen it all, and my job is to help you fix it, not critique your setup.
No. I am in the business of fixing systems, not burning them down. If your score is Critical, it just means we have a clear starting point. I will tell you exactly which addresses to remove, which settings to fix, and how to rebuild your reputation — in the order that matters most.
MXToolbox tells you if your SPF record is valid. It will not tell you how much money you are losing to dead weight subscribers, or if your messaging is misaligned with your buyers, or what the three groups on your list are who are ready to buy right now. I give you the 4 Signature Diagnostics, a prioritized action plan, and a live session to walk through every finding together.
No. The Strategy Session is a working session — I walk you through every finding, explain what it means, and give you the prioritized action plan. It is not a pitch. If you want to implement the plan yourself, you can. If you want help implementing it, your $500 is credited toward that work.
Yes. The most common feedback I receive is that I'm patient, I explain things clearly, and I never make anyone feel stupid for not knowing this stuff. Nobody taught you this. I'll walk you through everything in plain English — what I found, why it matters, and exactly what to do about it. You'll leave the session with clarity, not more confusion.
You leave with a prioritized action plan and the knowledge to troubleshoot and fix issues going forward. I'll walk you through my thinking during the strategy session so you understand not just what to fix, but why — so you're equipped to spot issues in the future. And if you ever want help implementing the fixes, I offer an Email Revenue Restoration service for clients who want hands-on support.
After the Investigation
For clients who want more than a plan — I offer done-with-you implementation to fix what the investigation uncovered and rebuild your email system from the ground up. Your $500 investigation fee is credited toward this service. Ask me about it during your strategy session.